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Why Do I need A Web Site?

It’s no secret that most people today use the internet to gather information for everything from buying baby clothes, to finding the doctor to deliver the baby who’ll wear those clothes. Smart marketers and business owners know that having a great Web site can convince a customer to choose your business or service over your competitor. If you don't have a Web site at all, you can be almost certain you‘re losing business to other companies that do.

Going digital is critical to your business’ future. The good news is that it can also be very affordable. The Internet has leveled the playing field. With a well-designed site, your small or medium size operation can project the image and professionalism of a much larger company. In fact, your Web site is often your first chance to make a good (or bad!) impression.

The new reality for marketing small businesses is for your online presence to drive customers to your offices/store/shop/salon, etc. and vice versa. This is accomplished by creating a memorable Web site and then making it work with your traditional advertising channels while helping your best customers to drive new customers your way through social sites such as Facebook and Twitter. Your site is often the first chance you have at making a good impression on a potential buyer—sort of like a digital salesman.

Here’s some of what a great Web site can do


1Helps you to compete with any size competitor by driving thousands of new customers to your store or, at the very least, pick up the phone to contact you.



2Makes your small business’ virtual and interactive: offering e-commerce, plus the ability to be found more easily on internet searches when your customers are in a buying/planning mode.



3Gives your small business instant access to massive audiences through powerful word-of-mouth sharing, via e-mail, blogs and social sites such as Facebook and Twitter.



4Allows you to stay in touch with your customer and nurture that relationship by providing news, promotions and useful information through all your marketing channels.



Small businesses can now turn to technology to keep up with the big boys in their industry in an affordable way—with an online presence small businesses reach massive audiences, are made available to potential customers, make an unforgettable first impression, and offer up a powerful mix of marketing tools that will build your business in the years to come.